$Signed a three-year, $80 million contract with the Rams in June of 2022.
See red zone opportunities inside the 20, 10 and 5-yard lines along with the percentage of time they converted the opportunity into a touchdown.
This section compares his advanced stats with players at the same position. The bar represents the player’s percentile rank. The longer the bar, the better it is for the player.
Avg Depth of Target
7.0 Yds
Avg Yds Per Route Run
2.51
2022
2021
2020
2019
2018
2017
2022 NFL Game Log
Measurables Review
This section compares his draft workout metrics with players at the same position. The bar represents the player’s percentile rank. For example, if the bar is halfway across, then the player falls into the 50th percentile for that metric and it would be considered average.
Like the rest of the Rams offense, Kupp dropped off in 2020, with by far the lowest per-play outputs (10.6 YPC, 7.9 YPT) of his career. He scored only three touchdowns, had only 12 catches of 20-plus yards and two for 40-plus after racking up four in 2019. At 6-2, 208, Kupp has good size for a slot receiver, and while he has poor timed speed (4.62 40), he’s quick, shifty and knows how to get open. Kupp was a frequent red-zone target in past seasons, but his opportunities dropped last year as the Rams frequently failed to move the ball. That said, Kupp has proved to be an efficient and effective NFL receiver under good conditions, and conditions should get better after the Rams acquired Matthew Stafford, a significant upgrade from Jared Goff. Stafford should thrive in coach Sean McVay’s system, with the help of young running back Cam Akers. Robert Woods is still around, and second-year man Van Jefferson could increase his role, but Kupp is the team’s best wideout and should see significant target share in an improved offense.
Fading Kupp last year off a Week 10 torn ACL in 2018 was understandable, but it also ended up being a mistake, especially in last season’s first half when you’d expect him merely to be getting up to speed. Through eight games, Kupp went 87-58-792-5, numbers that prorate to 174-116-1,584-10. He fell well short of that as the schedule got tougher, and he was shut out in Week 10, but he caught at least four passes in six of the last eight games and finished the year on a five-game TD streak. At 6-2, 208, Kupp has good size for a slot receiver, and he’s quick and shifty despite having poor timed speed (4.62 40). He saw a good deal of his targets near the goal line – 21 from inside the 20 (T-5th) and 10 from inside the 10 (T-5th). And for the third year in a row, Kupp was highly efficient for a slot man – 8.7 YPT, 12.4 YPC, 21 catches of 20-plus (T-4th) and four for 40-plus yards. Kupp will come into 2020 healthy, and with Brandin Cooks now in Houston, could see an even larger target share. The Rams drafted Van Jefferson in the second round and still have Josh Reynolds on the roster, but Kupp and Robert Woods are the clear top options.
Before he sprained his MCL in Week 6, Kupp had put up a 40-30-438-5 line through five games, numbers that prorate to 128-96-1,402-16 over a full year. He returned Week 9 and went 6-5-89-1 before tearing his ACL in Week 10 and missing the rest of the year. While it’s unlikely even a healthy Kupp would have sustained his lofty pace, he was the most productive of the Rams wideouts when he played, and his per-play efficiency has been off the charts for a slot receiver – 9.2 YPT in 2017, 10.3 last year – ever since he came into the league. At 6-2, 208, Kupp has good size but poor timed speed (4.62 40 at the combine). He’s an excellent route runner, huge for a slot man, has good hands (only two drops) and a knack for getting open. He’s also a frequent red-zone target – 23 looks from inside the 20 as a rookie and another 13 last year in only eight games, i.e., his six TDs in half a season were no accident. Of course, Brandin Cooks and Robert Woods aren’t going anywhere, but there’s plenty to go around in a top passing game with little depth beyond the big three and scant contributions from the tight ends. Kupp’s ACL recovery is on schedule, allowing for participation at the outset of training camp.
Three receivers were taken in the top 10 of the 2017 draft and three more in the second round, but it was Kupp, a third-rounder, who led the class in catches and finished second in yards and TDs. At 6-2, 205, Kupp has good size but below-average speed (4.62 40 at the combine). He largely played out of the slot where his strong route running, unusual size for the position, good hands and high football IQ helped him find open spaces and make plays. It also helped to have offensive wizard Sean McVay calling plays and scheming him open. Accordingly, Kupp put up astoundingly efficient numbers for a slot man – 9.2 YPT and 14.0 YPC. His five touchdowns were disappointing given his 23 red-zone targets (T-2nd), though only seven of those looks were from inside the 10. In 2018, Kupp should largely reprise last year’s role, though newly acquired Brandin Cooks likely will see more passes than the departed Sammy Watkins. Whether that cuts into Kupp’s or Robert Woods’ targets remains to be seen.
Kupp capped off his four years at Eastern Washington as the Division I leader in career receptions, receiving yards and touchdowns. He also silenced concerns about the level of competition he faced in college with monster games against Washington State and Oregon (27 receptions for 452 yards and six touchdowns combined) over his final two seasons. However, his athleticism and ability to succeed as an outside receiver at the NFL level are in question. Kupp ran a mediocre 4.62 40-yard dash at the combine and primarily lined up out of the slot at Eastern Washington. While he’s a natural pass catcher with a competitive edge, he’ll be hard-pressed to carve out a role immediately following the acquisition of Sammy Watkins, creating a clear-cut top trio of wideouts along with Robert Woods and Tavon Austin.
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